Who We Serve
Tens of millions of Americans struggle to put healthy food on the table. But poverty should never be an obstacle to eating fresh produce. That’s why our flagship program doubles the value of SNAP when it’s spent on fruits and vegetables. Today, hundreds of thousands of low-income Americans are eating healthier because of our programs…and we’re working to scale our work to reach millions nationwide.
SNAP shopper finds a participating farmers market or grocery store.
They shop with SNAP as usual - but get their purchasing power doubled, in the form of tokens or coupons called “nutrition incentives.”
They use the incentives to buy fruits and vegetables.
Millions of American families simply cannot afford produce, relying instead on cheap foods like instant rice and plain noodles. Doubling SNAP levels the playing field so everyone, regardless of income level, can afford fruits and vegetables. Across the country, Americans can afford fresh, healthy food thanks to our 2-for-1 produce sale. Meanwhile benefits ripple out across the community as public health improves and farmers and grocery stores boost their bottom lines.
Expert Advisors & Resources
Do you operate a farmers market, grocery store, corner store, CSA or farm stand? Do you want to accept SNAP and double its value? We’re here to help, with everything from the nuts and bolts of building your program to outreach and marketing support. Our team of expert advisors has the capacity, skills, and energy in house to make your program a success.
SENIOR PROGRAMS ASSOCIATE
We’re Working to Ensure All Americans Can Afford Fresh Produce
See what we’ve achieved so far.