News Article 4: Help us put Tomatoes on Every Table


Help us put Tomatoes on Every Table

November 3, 2016
Gabrielle Langholtz

You say tomato.

We say well-fed families, thriving farms, and long-term gains for America’s economy, ecology and public health.

Wholesome Wave was founded on this concept—that making produce affordable triggers benefits that reach far beyond the plate. Put more simply, that food can change the world.

This idea is also at the heart of our new fundraising campaign, Tomatoes on Every Table. Join us, and your gift of even $15 will fund our work nationwide. And thanks to the generosity of industry titans who know and love our work, your gift can also land you a special thank you—like a signed tomato print by Jacques Pepin, a Blue Apron meal kit, or dinner cooked by Hugh Acheson, Marcus Samuelsson or Tyler Florence. Best of all, right now, the USDA will match every gift, dollar for dollar—because they see Wholesome Wave’s enormous impacts across the country.

The fact is, tens of millions of Americans can’t afford something as simple as a fresh tomato. Every night, many instead must rely on the cheapest choices, like plain pasta or instant rice. The consequences? Epidemic rates of diet-related disease, especially devastating for children in poverty. But Wholesome Wave’s programs—like doubling the value of SNAP when it’s spent on produce, and empowering doctors to literally write prescriptions for fruits and vegetables—prove that when low-income families can afford healthy food, they buy it. Diets change overnight. And over time, everything else changes, too.

We believe that poverty should never be an obstacle to eating fruits and vegetables. If you agree, join us. We’ll put tomatoes on every table. And together we can change the world through food.

Here are a few ways you can get involved:

Give! Make your gift to our Barnraiser campaign and let us say thanks with great gifts from the likes of Tyler Florence, Jacques Pepin, Marcus Samuelsson, and our very own Michel Nischan

Watch! Check out the Tomatoes on Every Table video to learn more about Wholesome Wave’s mission to make fruits and vegetables affordable for all.

Share! Share the campaign through your social networks using #TomatoesOnEveryTable to help spread the word about our work. The more people who know, the more money we can raise, and the more Americans we can reach with affordable, fresh fruits and vegetables.