44 million Americans rely on Food Stamps, eating on dollars a day.
But cheap foods lead to obesity & diet-related disease.
Wholesome Wave empowers under-served consumers to make healthier food choices by increasing affordable access to fresh, local food.
44M Americans spend $70B in SNAP annually, plus $63B of their own money on groceries = $133B annually!
We are working to unlock that purchasing power by shifting how the money is spent.
If people can’t afford produce, they can’t buy it. But when they can, they do. And when millions of Americans eat more fruits and vegetables, we see immediate improvements for families and farmers—and enormous long-term gains for public health, local economies, and the environment.
Making Produce More Affordable
Through our national network, we pilot, perfect and scale programs that make produce affordable for the Americans who need it most.
COMMUNITY PARTNERSHIP (OR NETWORK MEMBER)
AFFORDABLE PRODUCE TO THE UNDER-SERVED
Find Participating Farmers Market or Grocery Store
Shop with SNAP
Receive double the value to spend on produce
|More on Doubling SNAP
Enroll at participating hospital or clinic
Meet with doctor & receive produce prescriptions
Bring prescriptions to participating market or grocery store to purchase fruits & vegetables
|More on Produce Prescriptions|
of produce purchased by low-income shoppers in a single year
of produce-prescription patients decrease their BMI
Our national network links members with a peer community of researchers, nonprofits, and program operators to share best practices for success.
FARMERS MARKETS & FOOD STORES
Helping our members double the value of food stamps when spent on fruits and vegetables.
Access to a $133 Billion market.
How has the government responded to this work?
The United States Department of Agriculture has embraced nutrition incentives, investing $100 million to support these programs in the 2014 Farm Bill. Former Under Secretary of Agriculture for Farm and Foreign Agricultural Services, Gus Schumacher became our founding board chair. At our summit in 2016, Kevin Concannon, former Under Secretary for Food, Nutrition and Consumer Services, USDA, referenced the new Dietary Guidelines’ call for Americans to eat more fresh produce, asking “what better way than through farmers markets?”
How much food do Americans redeem annually through these programs?
Each year through our programs, SNAP shoppers spend over $3 million.
What is the impact of a $100 gift to Wholesome Wave?
$100 would support a family of four with produce for a month.
Who receives SNAP?
Over 40 millions Americans rely on SNAP to have enough to eat. Three-quarters of households receiving SNAP have a child, elderly individual or person with disabilities in the home. Vulnerable households, including single-parent families in poverty, experience much higher rates of food insecurity than the general population.